EVENT

Partner Event

2011-11-25 16:00:00 2011-11-25 17:00:00 Marketing Highways Hotel Renaissance Paris Le Parc Trocadero - 55-57 Avenue Raymond Poincare 75116 Paris, France CMO Council cmoteam@cmocouncil.org
NOV
25

Marketing Highways

November 25, 2011
Hotel Renaissance Paris Le Parc Trocadero - 55-57 Avenue Raymond Poincare 75116 Paris, France

Time: 8:30am - 11:00am

Under the sponsorship of the CMO Council, you are invited to attend a breakfast meeting organized by Marketing Highways and Aprimo on the theme of: The Efficiency of Off- and Online Marketing Campaigns & the Measurement of Their Performance .

 

Programme:

Marketing Highways: What are the opportunities & challenges for companies wishing to improve their marketing performance?

Aprimo: Managing marketing campaigns for maximum efficiency

TNS- Sofres: How to manage and optimize your 360° communication strategy. Chloé Defours, Director of Digital Development, will present CPO TM, an approach which enables the optimum allocation of resources across different contact points depending on the objectives, the target market, the ROI from previous actions, and the brand’s budget

BUT International Testimony: How But improved the efficiency of its marketing campaigns and optimized its direct and indirect performance. Jean-François Greco, Director of Communications, will share his experience of introducing technology, transforming the organization & reengineering processes to achieve a faster execution of a greater number of off/online campaigns and more effective promotions.