Advisory Board Meeting
2022-11-30 14:00:00 2022-11-30 15:00:00 Europe/London London: CMO Council Advisory Board Invention Session: High-Velocity Data Marketing Church House Westminster Deans Yard, London SW1P 3NZ CMO Council cmoteam@cmocouncil.org
CMO Council's London Advisory Board convene on November 30th, from 2-5pm
Join us for an enriching, interactive round table discussing the future state of data marketing, followed by a reception. We'll discuss best practices on closing the gap from data to insights to action, making AI more pervasive and overcoming cultural challenges when trying to build more speed and agility into the data system.
Our conversation will center on how CMOs today are challenged to manage hyper-targeted brands and messaging across thousands of potential touchpoints. Mastering this new landscape requires the best dashboards and data – yet research from the CMO Council and GfK shows that relatively few CMOs actually have the sophisticated insights and tools they need.
We will discuss this research and the imperative for marketing leaders to partner with CTOs, commercial leads, and other key stakeholders to ensure their organizations have the high-velocity data and platforms required to meet aggressive growth targets with our partners at GfK.
After a long break due to COVID-19, we're looking forward to being able to host our Advisory Board members safely once again and share insights with one another. If you are interested in attending, please reach out to Bryan DeRose at bderose@cmocouncil.org.
