EVENT

The Chief Marketing Officer (CMO) Council will take the opportunity at Mobile World Congress to gather marketing peers together to discuss critical issues facing brands on the quest for true omni-channel engagement.

We all know that we are in the midst of an engagement revolution. There is a critical need to evolve from costly and cumbersome legacy infrastructures to customer-responsive, agile and intuitive digital business operators. To achieve this, telcos and brands must come together to determine best practices and processes for evolving to a higher level of customer experience, value creation, and business performance.

In an effort to build a framework for more effective and consistent engagement across all customer touch points and digital interactions, the CMO Council—in partnership with Huawei—will host an executive roundtable breakfast on Wednesday, March 1, at Mobile World Congress in Barcelona. Over breakfast, we will be examining how telcos and related digital service providers must strategize and plan to be truly prepared to drive revenue and exceed customer expectations in the year ahead. Some key areas we will explore include:

• Exploration of digital revolution and how this shift is most impacting the telco, enterprise brands and the customer
• The maturity of the current state of Omni-Channel and the imperative to outline new paths for growth
• Relevant solutions and new product structures as brands look to rapidly innovate and advance their Omni-Channel agenda

The CMO Council will also be debuting fresh new research that taps into the minds of your telco peers facing similar challenges in delivering omni-channel experiences while innovating new solutions for customers seeking to advance their own omni-channel strategies.