EVENT

Time: 2:00 PM EST / 11:00 am PST (1 Hour)

The level of choice and options – from pricing plans to the devices themselves – have added layer upon layer of complexity for today’s communications service providers. From new market entries threatening to lure market share away with the promise of unlimited data, robust infrastructure and advanced technologies, CSPs must look at how their total customer experience – from acquisition through to continued and sustained retention – is achieved.

Speakers:

Alicia Dietsch - VP Marketing Communications and Operations - AT&T

Patrick Surry - Group Solutions Officer, Customer Analytics – Pitney Bowes Software

Liz Miller – VP, Operations – CMO Council

Topics will include:

• The evolution of the customer segmentation model – and identifying which segments may be hurting business

• The strategic imperative behind a culture and strategy of customer-centricity

• Reacting to and reducing churn

• How AT&T is looking at its customers to determine the most profitable road to market