EVENT

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

The CMO Council conducted a series of executive leadership roundtables that asked marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

Some of the topics that were discussed and debated included:

• Elements of the customer data strategy that transform the buying journey
• Measures and metrics that translate into a successful customer experience strategy
• Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
• Where and how the customer revenue strategy and the customers journey intersect and merge
• The impact of the convergence of B2B and B2C on customer experience expectations
• Cross-functional partners' and teams' responses to enhancing the customer experience strategy