EVENT

According to the findings of the CMO Council’s “State of Marketing 2012” study, marketers are being tasked to lower costs, improve efficiencies in go-to-market processes, and grow market share, all while driving top-line growth. In response, marketers are looking to innovation as the magic pill. The challenge becomes this: how can marketers take the big ideas and innovative thinking that are percolating within an organization and turn them into a viable and profitable reality?

Please be our guest on Thursday, March 21, 2013, as the CMO Council hosts an interactive roundtable to discuss how leading marketers can turn “innovation” from a buzzword to true transformation. Some of the topics that will be discussed and debated include:

• Creating a digital plan based on facts—not just opinions
• Transforming to adopt innovative approaches
• Driving smarter revenue by embracing modern client-engagement models
• Making the transition from a product-centric economy to one that is customer-centric and information-based
• Reallocating resources to budget for innovation

As this will be an intimate gathering of thought leaders, seating is extremely limited. However, if you would like to invite a senior-level colleague as a guest, please send his or her full name and title for review.

The dinner dialogue will include a special guest presentation from Daniel Klaussen, Client Partner and Product Development Director at 3Pillar Global, an expert in helping companies leverage information to facilitate innovation. Klaussen will share his very simple view: Transform or get left behind.