EVENT

In today’s age of the customer, consistently delivering great customer experience is directly correlated to business success. Objectives like brand value and revenue growth are significantly impacted by the experience marketers are delivering to their customers.

Customers expect to be engaged through a relevant array of content, visuals and rich media across a multitude of touch points that excite, inform and emotionally connect in a matter in which the customer chooses. 

As a result, marketers need to shift their thinking to more of an Outside–In approach. Increasingly, marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices, in any language. Until today, this was easier said than done.

In this upcoming dinner series, we will focus on how marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices and in any language.

Discuss and learn:

• Why orchestrating contextually relevant experiences across any channel, device or language has become critical to your strategy and execution

• What you need to consider when optimizing digital experiences across all customer touches to maximize revenue, brand value and loyalty through.

• How customer experiences and context will need to blend across your Web, Campaigns and eCommerce efforts

Be our guest Tuesday, October 28th, as the CMO Council hosts a true gathering of marketing peers, opinion and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.