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In a soon-to-be-released report from the Chief Marketing Officer (CMO) Council, conducted in partnership with IBM Digital Experience, only 19 percent said they are extremely good or very good at creating multi-channel, digital marketing campaigns that reach and resonate with diverse, micro-audiences worldwide.

To explore how marketers are evolving customer engagement strategies in the age of digital experience, the CMO Council, in partnership with IBM, hosted an executive leadership roundtable that asked marketing leaders and industry experts to share their insights into the best practices for realizing the maximum value from each customer interaction.

Some of the topics that were debated included:

• How to create more rewarding and personal customer experiences

• Where and how digital experiences are shaping and influencing the attraction, acquisition, conversion, monetization and retention of customers

• Understanding data in time to gain a competitive edge

• Achieving business impact with more enriched, personalized content and digital interaction