EVENT

A top-notch group of marketers from brand-name companies presented pain points as well as best practices in the adoption of critical On-Demand marketing systems at the CMO Summit 2005 in beautiful Monterey, Calif. On-Demand marketing is a strategic imperative for companies seeking to more effectively compete in today's high-velocity, ultra-competitive global markets. Real-time access to business intelligence, marketing performance analytics, and predictive event scenarios will determine the winners and losers in the race to more efficiently manage, allocate and utilize strategic assets and resources. Jan Soderstrom, CMO Council Advisory Board chairperson, set the tone for the conference with a strong call to action: Marketers must analyze, readjust and even rebuild their groups from the ground up, employing operational, organizational and technological best practices while adopting an analytical, numbers-oriented mindset. Former Visa USA CEO Carl Pascarella then delivered the opening keynote that effectively detailed the blending of brand building with technology that successful enabled Visa to grow to $1.045 trillion in sales in 2004. Summit attendees benefited from the event’s highly interactive format, which combined pulse-point polls during keynote presentations and post-presentation group invention discussions.