EVENT

A virtual Who’s Who of top marketers from name-brand technology companies converged in London for the first annual CMO Council Summit Europe. Over 100 high-level marketers heard a distinguished group of presenters expound on the conference theme, Perfecting the Art; Advancing the Science, stimulating informed discussion and interactive debates on the new challenges, trends and dynamics in global technology marketing. Cisco CMO James Richardson and Unisys Global VP of Marketing Ian Ryder opened the Summit with dynamic presentations. Richardson offered insights into Cisco’s marketing model, which blends methodology, measurement and customer intelligence (the science), with successful creative campaigns, most recently for network security (the art). In his four years as Cisco’s CMO, Richardson has moved the marketing needle on the side of science, with the goal of demonstrating marketing ROI. Ryder shared his considerable experience on the complex topic of “Managing a Global Brand,” examining the relevance, importance and pitfalls of global brand management. In addition, other presenters and panelists from Dell, IBM, Akamai, Symantec, Avaya, Visa, MCI, Microsoft, Intel, Oracle, Philips Semiconductors, Deloitte, and Siebel covered a wide range of though-provoking topics and issues challenging global marketers today.