EVENT

Advisory Board Meeting

2011-11-22 16:00:00 2011-11-22 17:00:00 CMO Council Europe Advisory Board Meeting BBC Broadcasting House, W1 - London, UK CMO Council cmoteam@cmocouncil.org
NOV
22

CMO Council Europe Advisory Board Meeting

November 22, 2011
BBC Broadcasting House, W1 - London, UK

Time: 3:00pm - 6:00pm (dinner to follow)

 

Selected Discussion Topics:

  • Assessing the Gains From New Top-Level Web Domains: Discussion on the competitive advantages, costs, concerns and complexities of ICANN’s transformational move to remake internet marketing, search and navigation with new internet extensions for brands
  • The Variance in Social Brand Experience: Understanding the Voice, Velocity and Value of Social Media
  • More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World