EVENT

Hosted by the CMO Council, Symantec and Tektronix, the March Dialogue events focused on "Secure the Trust of Your Brand: How Security and IT Integrity Influence Corporate Brands," the CMO Council’s recent initiative implemented in collaboration with Symantec and Dow Jones/Factiva. The research initiative—representing the most comprehensive study to date on how security is impacting business value and performance, customer confidence and retention, and brand reputation and integrity—was conducted via major surveys of corporate executives, marketers, and customers, as well as in-depth discussions with 25 leading marketing executives from global companies. This was an invitation-only event for CMO Council members.