BRINGING PRECISION TO EVERY GO-TO-MARKET DECISION
Strategies and Practices to Drive Accountability, Transparency and Performance Across the Marketing Organization, Media, Agency and Channel Partner Ecosystem
You are cordially invited to join a select group of CMO Council Africa board advisors and regional members for a mid-morning to early lunch gathering in Cape Town on Tuesday, January 28th. The two hour-session (timing accommodates traffic flow) will run from 10am to 12 noon with the venue to be confirmed shortly. A light lunch courtesy of our hosts will follow to enable socializing and networking. Brown bag meals will also be available for those needing a quick return to office.
Here’s your chance to engage with in-country peers on ways to make insight-driven planning and budgeting the cornerstone of conversations with C-suite members to evidence marketing ROI and business growth. Explore strategies and platforms that help you turn scattered marketing data into actionable insights that can drive measurable growth, AI-driven targeting efficiency, higher quality prospects, and a performance-focused marketing supply chain. We will also touch on the state of media data sourcing in SA, as well as ways to optimize client-agency alignment, reporting and outcome measurement.
CMO COUNCIL PERSPECTIVE:
Determining the optimal way to go to market is no longer an annual undertaking as the pandemic year of 2020 has vividly illustrated. Becoming more agile at exploiting opportunities, pre-empting issues or threats, as well as creatively leveraging new consumer shifts, trends and news developments makes “on-demand” marketing planning and operational flexibility a critical competency in brand marketing organizations.
Many forces and factors are compounding chief marketer pressure and urgency to improve every go-to-market move and the performance and effectiveness of internal staff, agencies, sales teams and channel partners and in this session we will look to uncover the new practices and procedures marketers in the region are levarging to improve planning and go-to-market effectiveness.
Seating will be limited, so reserve your seat by REGISTERING HERE
Please contact Bryan DeRose (bderose@cmocouncil.org) with any questions or needs.
