Dinner Dialogue
2011-01-27 16:00:00 2011-01-27 17:00:00 CMO-CIO Alignment Dinner Dialogue Is collaboration the new black? In today’s constantly evolving business climate, collaboration has become the trendy solution to enhancing business perf Christopher's, London CMO Council cmoteam@cmocouncil.org
Is collaboration the new black? In today’s constantly evolving business climate, collaboration has become the trendy solution to enhancing business performance. While communication is paramount, is the mere promise of increased collaboration enough? This is one of the major conversations sparked by the CMO Council and Accenture’s research, The CMO-CIO Alignment Imperative. We will discuss the collaboration of IT and Marketing, with all its complexities, in a series of Dinner Dialogues.
