EVENT

CMO Council Event

2013-05-01 00:00:00 2013-05-01 01:00:00 Brand Automation for Local Activation: Turning Local Trends Into Transactions In one of the latest studies from the CMO Council, Brand Automation for Local Activation, 59 percent of marketers believe that local marketing is essential to driving business growth and p Webinar CMO Council cmoteam@cmocouncil.org
MAY
1

Brand Automation for Local Activation: Turning Local Trends Into Transactions

May 1, 2013
Webinar
12:00 AM

In the now on-demand webcast, entitled “Turning Local Trends Into Transactions,” the topics that will be discussed include:

 

  • Highlight findings from the Brand Automation for Local Activation  report
  • Provide insights into the key trends in local customer engagement and the tools and technologies that are reshaping the local marketing landscape
  • Share best practices on how driving channel and field sales effectiveness in expanding social, mobile and local marketing world
  • Demonstrate how brand leaders have developed local marketing engagement strategies that tie corporate brand directions to local customer activation 

Featured Speakers:

  • Jeff Larson – VP of Global Marketing – Subway
  • Russ Romeo – Marketing Director – Dunkin’  Donuts
  • Brant Schmitz – Online Marketing Manager – Snap Fitness
  • Shane Vaughan – Chief Marketing Officer – Balihoo
  • Liz Miller – VP of Marketing Programs & Operations – CMO Council

 

For more information or questions, please contact Brianna Hansen at (bhansen@cmocouncil.org).