EVENT

The European Chief Marketing Officer Conference (CMO) is Europe's leading event, often referred to as 'Davos for marketers', which brings the world's leading CMOs and marketing directors together in one place for a day of discussion and networking. Those who attend will hear the latest strategic thinking and insights in marketing, offering inspiration and vital information for their organisation's success in the future. The European CMO Conference will outline the fundamental changes in the marketplace and how CMOs can benefit from the new market dynamics. Now, more than ever, CMOs must anticipate emerging shifts in the industry and understand how those transformations will impact future business. Therefore, it is critical to combine foresight and relevant insights to shape winning strategies. Regardless, the best strategy will fail without flawless execution in the marketplace. Translating strategies into powerful plans endorsed and supported by all internal and external stakeholders is key to success. As such, CMO 2010 will also focus on the critical success factors for execution.