BIO

Ibrahim Hassan who serves as the Head of Sales and Marketing at Sanabel Modern Motors, A company of Mohamed Yousuf Naghi Group, the exclusive distributor of CHERY in Saudi Arabia, has made a significant impact over the past two years. He has not only played a pivotal role in building CHERY’s brand presence but also in driving sustainable growth in one of the most competitive automotive markets in the region.

With over 15 years of experience in the automotive sector, Ibrahim, who is a certified marketer from The Chartered Institute of Marketing, has worked across some of the most respected brands, including Toyota, Lexus, and CHERY. His expertise spans marketing, product management, sales operations, and digital transformation. At Sanabel, he has led strategic initiatives such as the launch of CHERY’s new product lineup, a Guinness World Record-breaking brand activation, and the integration of advanced CRM and customer data platforms to elevate customer experience.

Beyond marketing, Ibrahim has recently expanded his scope also to lead the sales function, reflecting his ability to align strategy and execution across critical business pillars. His commitment to coaching and helping individuals reach their full potential underscores his strong people management skills.