BIO

Sophia Agustina is a Global Marketing Leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. She is a co-creator of the 9 Cs framework - a go-to-market (GTM) strategy that focuses on getting closer to the customer to drive customer value and business outcomes. 

A recognized industry speaker, board member, and thought leader, Sophia shares her expertise at various industry events and conferences. Her recent speaking engagements include Forrester B2B Summit, Association of National Advertisers (ANA), LinkedIn I Heart ABM, Adweek, eMarketer and various B2B and B2C technology and customer conferences.

She most recently led global brand-to-demand-to-ABM strategy at IBM - leading cross-functional teams to deliver high-performing, customer-centric campaigns and experiences that exceeded industry benchmarks by up to 8X. Prior to IBM, Sophia led account-based, field and industry marketing at Nuance Communications (now Microsoft), Veracode and CA Technologies, and pioneered multi-touch, multi-channel marketing programs at Iron Mountain and Lycos.