BIO
Devendra Shivhare currently holds the position of Director of Marketing Technology at The Coca-Cola Company, overseeing the Asia-Pacific region, which encompasses four operational units spanning more than 15 countries. In his role, his primary focus lies in the realm of Digital experiences, Marketing automation, AI, CRM, and Digital Media. His mission revolves around driving consumer audience expansion, elevating personalization efforts, triangulating identity data, bolstering brand awareness, and optimizing the efficacy of advertising campaigns, all through the adept utilization of marketing technologies, platforms, and tools. With nearly two decades of invaluable expertise, his purview spans an array of domains, encompassing digital marketing, advertising, media, customer experience (CX), B2C relations, eCommerce, and more. His steadfast belief resides in the capacity of technology to bridge the divide between marketers and customers, acting as a pivotal facilitator for marketers to craft intuitive, captivating, personalized, and consequential customer experiences.