BIO

Dan Hofmeister is President, Brand to Consumer at Darigold. With a deep passion for enhancing lives through consumer brands and nearly 20 years leading some of America’s most iconic brands, he specializes in building high-performing commercial organizations, crafting profitable growth strategies, and repositioning brands for sustainable growth. Dan previously served as the CMO at Jenny Craig, where he rebuilt a best-in-class marketing organization, oversaw global marketing, and built a comprehensive turnaround strategy. Prior to Jenny Craig, he held multiple executive leadership roles at Bumble Bee Seafoods, including SVP / GM over the company’s Frozen Food Division, SVP / Head of Brand, and Head of Revenue Management. Prior to Bumble Bee, he grew Hormel Foods portfolio of brands in several commercial leadership roles. He is also a life-long learner, earning dual B.A. degrees in Business and Philosophy, M.B.A. in Marketing, M.A. in Theology, and Executive Leadership Certificate.