BIO

Kirti serves as the Head of Brand & Creative at Neuberger Berman. Kirti has 24+ years and a wealth of experience from brands like BNY Mellon Wealth Management, Russell Investments, OppenheimerFunds, and Citibank. She is known for transforming and building brands globally and driving omni-channel strategies including DTC, B2B, social, metaverse, experiential, sales enablement, analytics, research, public relations and communications across asset management, wealth management, institutional, fintech, consumer banking, entertainment, and manufacturing brands. Kirti is also a podcast influencer and producer of ‘Got Spice? Podcast’ and serves as Board Director for Financial Communications Society and Advisory Board Council for the CMO Council.

Skills

  • Content Marketing
  • SEO / SEM
  • Social Media
  • Email Marketing
  • Multichannel Marketing
  • Omni-Channel Marketing
  • Demand Generation
  • Lead Management
  • Sales Enablement
  • Event & Experiential Marketing
  • Measures & Metrics
  • ROI
  • Dashboards
  • Automation
  • Campaign Management
  • CRM
  • CMO - CIO Alignment
  • Content Management
  • Advertising
  • Brand Awareness
  • Media Mix
  • Corporate Culture
  • Role of CMO
  • Cross Functional Alignment
  • Building Teams
  • Personalization
  • CX Strategy
  • Retail Marketing
  • Loyalty Programs
  • Mobile Advertising
  • Television Advertising
  • Advertising Effectiveness
  • Advertising Trends
  • Agencies & Partners
  • Business Intelligence
  • Attribution
  • Segmentation
  • North America
  • Europe
  • India
  • Brand Strategy
  • Digital Marketing
  • Marketing Innovation
  • Neuromarketing
  • Direct Marketing
  • Emerging Markets
  • Digital Trends
  • Marketing Spend
  • Marketing Operations
  • Artificial Intelligence