VIDEO

CMO Council European Advisory Board Head, Ricardo Oberlander, spoke on, "The Changing Role of the CMO" for Africa's premier marketing conference, the Nedbank-IMC Conference in Johannesburg, South Africa, November 15, 2023. While CMOs are pounded by performance metrics and measures, the essence of marketing has remained untouched over decades: it is still all about the needs and wants of your consumers and customers. What has changed, Oberlander said, is context.

This is where marketers need to get real to stay relevant. Oberlander sets out the factors shaping our current reality, urging CMOs to adapt to rapidly changing consumer behaviors influenced by global events, and to leverage technology to connect authentically by addressing societal and environmental concerns.

WATCH the video for the full presentation.

CMO Council was a partner to the hybrid event that attracted over 2,000 delegates on the continent, with the theme, Marketing. UpClose&Personal.

CLICK HERE for the event report back, "Complex CMO Reality Changes Role".