VIKRAMSINH GHATGE
Senior Director of Marketing
TechDogs
Vikramsinh Ghatge is a seasoned marketing and business leader with a proven track record in strategic marketing, content leadership, demand generation, and AI integration in marketing and content strategies. As Senior Director of Marketing, he also doubles in as the Editor-in-Chief at TechDogs, Vikramsinh oversees content strategy, multichannel marketing, and audience growth, elevating TechDogs into a trusted global tech publication and B2B marketing powerhouse. Under his leadership, TechDogs has expanded its reach internationally, grown a strong newsletter community, and positioned itself at the intersection of technology journalism and demand-driven marketing. With extensive experience across B2B marketing, business consulting, HR strategy, and creative tech domains such as VFX, AR/VR, and video production, he brings a rare blend of strategic insight and storytelling depth. He has delivered results for clients across diverse industries including manufacturing, film, pharmaceuticals, industrial automation, B2B SaaS, and enterprise technology. This cross-industry lens allows him to build data-driven, full-funnel marketing strategies that are both innovative and aligned with complex business goals. Beyond TechDogs, Vikramsinh runs Vik’s M.I.X – Marketing Insights Exchange, a personal passion project where he explores marketing, AI-powered automation, digital transformation, and emerging tech trends. With an MBA in Marketing and an MS in Bioinformatics from the University of Manchester, he seamlessly blends research, data-driven thinking, and compelling storytelling to drive editorial excellence, content innovation, and digital transformation. His multidisciplinary approach continues to push the boundaries of how marketing, technology, and thought leadership intersect.
AI has rewritten the script for marketers when it comes to brand storytelling, creating a new creative playbook, says Vikramsinh Ghatge, Senior Director of Marketing at TechDogs, talking to CMO Council. He shares his 8 Pillars of Post-AI Brand Storytelling.
For decades, storytelling in marketing followed a predictable script. Brands crafted a narrative, pushed it through channels, and hoped it would resonate. Covid disrupted that rhythm, accelerating digital touchpoints and forcing buyers deeper into online content and virtual events. But it was AI that truly rewrote the script. It hasn’t killed storytelling, it has made it more complex, more distributed, and far more demanding of marketers.
Content output has surged, but distinctiveness is harder to sustain. Forrester reports that B2B buyers are already using generative AI tools throughout the purchase path, from early research to vendor comparisons. Yext shows that 62% of consumers now trust AI copilots and voice assistants for brand discovery.
In this post-AI landscape, the challenge isn’t producing more stories; it’s making sure your story is understood, trusted, and retold by both people and machines.
1. From SEO to GEO + AEO Storytelling
The days of gaming keywords are over. Generative and answer engines don’t just list your site; they summarize you. If your story isn’t clear and structured, an AI copilot will misrepresent you, and the buyer will never even know what they missed. Search isn’t clicks anymore – it’s whether the machine can retell your story without stripping out the good stuff.
2. From Linear Campaigns to Adaptive Story Worlds
Stories don’t run in straight lines. Everyone knows that. A big launch might get you a headline, but what happens next is what matters. One asset needs to splinter into blogs, live demos, customer threads, and podcasts. If your story can’t multiply, it dies in the feed. Vercel Ship gets this right: launches ripple through docs, community chats, and dev forums long after the keynote. That’s the new model.
3. Brands as Platforms, Not Campaign Machines
Campaigns still matter, but they don’t carry a brand anymore. What carries you is the mix of thought leadership, presence, and community. If it feels messy, that’s because it is. And that’s the point. Platforms keep you in-market every day, not just at launch time. Campaigns become chapters in a book that never ends. If you’re not building that platform, you’re invisible between bursts.
4. From Storytelling to Story-Proofing
Everyone can tell a story. That’s the easy part. The hard part? Proving it under scrutiny, and buyers are brutal at that. Communities sniff out exaggeration fast, and AI makes it easier to fact-check claims in seconds. Proof now matters more than polish: customer voices, employee takes, raw demos. Sometimes the rough stuff lands harder than the perfect deck because it’s real.
5. From Marketing Stories to Operational Proof
I’ve seen too many brands hide behind “values decks.” They sound good in a boardroom but collapse the moment a buyer looks under the hood. In the post-AI era, promises don’t carry weight unless the operations back them up. That means culture being reflected in how employees act, sustainability being demonstrated in reporting, and product claims being matched by roadmaps.
If you’re not willing to show the receipts, don’t bother telling the story. Buyers are unforgiving, and once trust slips, no amount of damage control can recover it.
6. From Polished Perfection to Raw Authenticity
Glossy ads don’t win trust anymore. People know when something’s been over-produced. They want the stumbles, the behind-the-scenes, the unscripted voices. That’s why podcasts have exploded in B2B; long-form conversations feel more genuine than any campaign script. Snowflake’s ‘Data Cloud Now’ podcast proves the point: candid execs and customers talking through real use cases. It may not be flawless, but that’s exactly why people believe it.
7. Leveraging AI for Enhanced Customer Journey Mapping
The funnel? Forget it. Journeys look like chaos now. Slack threads here, a chatbot there, a podcast shared in a buying group. Try mapping that by hand. AI is the only way to stitch it together. IDC says that most enterprises already use AI in CDPs to orchestrate journeys, and Salesforce found that 73% of B2B buyers expect personalization. The reality: without AI, you’re flying blind. With it, you at least have a compass.
8. From Brand-Controlled to Ethically Transparent
Pretending to control the story is a waste of time. AI and communities will remix it anyway. What buyers want is daylight. Who made it, how it was made, and what’s proven versus aspirational. That level of clarity feels uncomfortable, but it’s where trust lives now. Transparency doesn’t weaken you. It strengthens the signal. In a world drowning in polished claims, clarity is what cuts through.
Post-AI storytelling is harder, but it’s also the new edge. The playbook is clear: design for machines as well as people, build adaptive story worlds, treat your brand as a platform, and back every claim with proof. Let operations carry your narrative, favor authenticity over polish, map nonlinear journeys with AI, and practice radical transparency. Each pillar is simple on its own, and together they form a new creative discipline. Distinction now comes not from saying more, but from proving more.
Reference & Citations:
Yext Report: AI Search Gains Consumer Trust | Yext
B2B Buyer Adoption Of Generative AI | Forrester
What Are Customer Expectations, and How Have They Changed? - Salesforce.com
Transform Customer Experience with Customer Data Platform and Generative AI | IDC Blog