BLOG POST

Moving with speed and agility, CMOs are the new torchbearers of data, analytics and insights and lighting the way to revenue growth through digital channels and the customer experience. The CMO Council has been with you every step of the way, providing valuable peer-based insights in our reports, surveys, interviews, webinars, blogs and live events.

We’ve put together our greatest content hits for the year. We hope you’ll be inspired by the collective wisdom of our over 16,000 members around the world — and join our network today!

Get ahead of the disruption! Become a CMO Council Member today!

TOP THREE REPORTS

“The High-Velocity Data Marketer”

CMOs around the world and in every industry have entered a new era of high-velocity data marketing. For modern data marketers, speed wins. We’re talking about the speed of acquiring real-time, relevant data signals. Speed of data insights that detect sudden disruptions in customer and market behavior. Speed of closing the gap between data and insights, insights and action. Download the report.

“Gaining Lift from the Consumer Shift”

Talk about a wild ride. Consumer spending has gone through dramatic shifts and gyrations over the last couple of years. For consumer brands, retail and e-commerce, the big question facing marketers now is what spending will look like going forward. How will changes in consumer behavior and thinking impact future spending patterns and how should marketers respond? Download the report.

“Smart Spending at Speed”

Marketing leaders can get more bang for their buck by turning procurement into their not-so-secret growth engine. That’s right. Marketing sourcing has become a team sport, and a better relationship with procurement can lead to better decisions and — yes! — faster time to value. Download the report.

BEST OF OUR BLOGS

“Brands Bucking Russia”

Hundreds of major brands are pulling out of Russia, while those few staying silent are drawing ire over social media. In a connected economy, where consumers hold sway, we’ve never seen anything like this: global companies weaponizing commerce in retaliation for bombs and bullets. Read more.

Runner Up: “CMOs Lead into the Light” Read more.

Runner Up: “Connecting Great Content to Buyer Intent” Read more.

Runner Up: “Data Moving at the Speed of Disruption” Read more.

MOST RELEVANT INFOGRAPHICS

“What’s In Your Data DNA?” See it here.

Runner Up: “Can National Brands Kickstart Local Demand?” See it here.

MOST WATCHED WEBINAR

“Why Marketing Messages Succeed and Fail”

Imagine a customer receiving a discounted product recommendation for the same product they bought at full price last week. When customers receive outdated, irrelevant or mismatched marketing messages, the brand looks inept at best and uncaring at worst. The culprit is often an AI engine that fails to recommend an appropriate next-best action. Watch here.

Runner Up: “Cracking Tomorrow’s CX Code” Watch here.

QUICKEST SURVEY RESPONSE

“Personal Branding”

In just one week, we ran a pulse poll asking a single question: “Are you actively building your personal CMO brand and increasing your visibility as an authority leader and brand voice?” There were 186 respondents from our advisory board and general membership groups. Turns out, personal branding is on the rise:

• Yes, actively doing this: 63 respondents (34%)
• Planning to do more of this: 86 respondents (46%)
• No, not on my priority list: 37 respondents (20%)

(These results were featured in a “Wall Street Journal” article in the CMO Today section.) Read more.

ONE WORD OF WISDOM

“ALERT”

Yes, we came up with another acronym — and it’s a good one! Becoming an ALERT enterprise with the proficiency to Acquire, Listen, Extract, React and Track has become essential to brand competitiveness in a digitally driven, ever-changing and increasingly complex, cross-cultural global market. The CMO is at the epicenter of this movement. Read more.

MOST NOTABLE INTERVIEW

“From Marketer to CEO, Now Mentor”

Ricardo Oberlander, the newly appointed Chairman of the CMO Council’s European Advisory Board, gives CMOs hope that they, too, can assume the CEO mantle. Born and raised in Brazil, Ricardo is the epitome of a cross-cultural global marketer while serving for decades at British American Tobacco, Xerox and AT&T. BAT, which operates in 180 countries, assigned Ricardo to senior marketing roles in almost every region of the world. He was then appointed CEO at Reynolds America before recently retiring.

On CMO upward migration, Ricardo notes:

“Marketers need to understand that the opportunity is there for them to really enlarge their playing field. They should aspire to occupy more authority and roles of influence…there's an urgency for marketers to really stretch their boundaries, occupy more space in the C-suite.”

On CMO turf encroachment, Ricardo states:

“I think marketers need to really expand their knowledge and reinvent themselves. If a marketing department is fully functional, intellectually curious, positively restless, then you start having a different set of dynamics driven by the CMO. She or he will never be challenged by the creation of parallel roles.”

TOP POINT OF VIEW

“What Are the Biggest Marketing Challenges for US Casinos in 2022?” By Max Wolff

Many of the challenges that affected marketers last year are still lingering around. Think of lockdown restrictions and decreasing spending power. Casinos in the United States, in particular, are facing these challenges: creating brand awareness, adapting to Covid, inadequate resources, generating good leads, producing ROI, and delivering personalized experiences. Read more.

PUNCHY + PITHY QUOTES

“Due to the pandemic, there’s a vast digital footprint created in the last two and a half years where purchase signals are lying out there on social channels. There hasn’t been a time when marketing looked so exciting.” - Govindaraj Avasarala, Head of Enterprise Marketing, Vodafone Idea Limited, from our report The High-Velocity Data Marketer

“At the end of the day, we are one team playing to win. Marketing should bring procurement in early and give them some ownership and pride in the brand. That way we’re building our brand together, and often the best ways to do that may not be the cheapest.” - Paul Suchman, CMO, Audacy, from our report Smart Spending At Speed

“The further on you get, the more you realize you’ve got a long, long way to go.” - Marcus Wild, CMO, Fisher Funds, from our report The High-Velocity Data Marketer

CMO COUNCIL'S BIG YEAR

• CMO Council news, reports and data generated over 3,600 pick-ups and articles.
• Coverage in over 100 publications, including: The Wall Street Journal, Inc. Magazine, Fortune, MediaPost, CIO, Harvard Business Review, Dark Reading, The Financial Brand, TechCrunch, ANA, NRF, PRWeek, RetailWire, MarketingDive, Retail Touchpoints, CMSWire, Search Engine Land, Campaign Magazine, DestinationCRM, MarketingProfs, Research Live, Marketing Magazine, etc.

Get ahead of the disruption! Become a CMO Council Member today!