Press Releases
Nov 19, 2014
CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION
Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council JournalNov 6, 2014
MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS
Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” CampaignOct 21, 2014
CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS
New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing EffectivenessSep 24, 2014
RESEARCH REVEALS EXECUTIVE SUPPORT AND DATA-DRIVEN APPROACH CREATING A WIDENING GAP BETWEEN DIGITAL LEADERS AND THOSE FALLING BEHIND
A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and EngageSep 15, 2014
MARKETERS STRUGGLE TO FIND SINGLE SOURCE OF CUSTOMER TRUTH; ADAPTING TO EVER-CHANGING NEEDS KEY TO CUSTOMER CENTRICITY
New CMO Council Study With SAP Reveals Customer Touchpoints Still Not Aligned to Unify Customer Experience; Success Driven by Cultures, Practices and Enabling PlatformsSep 8, 2014
PARTNERSHIPS ESSENTIAL TO BUSINESS SUCCESS BUT COMPANIES REPORT THEY OFTEN FAIL
Getting Access to New Ideas, Insights and Innovations Is Biggest Reason to Partner, Reveals New Study by CMO Council and BPI NetworkAug 29, 2014
CHIEF MARKETERS ELEVATE ROLE AND INFLUENCE IN THE C-SUITE
Embracing Marketing Technologies and Ownership of Customer Experience Gives CMOs More Strategic Insight and Ability to Justify Spend, Reports CMO Council MagazineAug 18, 2014
CHIEF MARKETER CONFIDENCE AT ALL-TIME HIGH, REPORTS CMO COUNCIL
Eighty-One Percent of 525 Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014; 54 Percent Report Budget Increases, 27 Percent See No ChangeJul 23, 2014
MILESTONE CMO COUNCIL REPORT ON CHIEF MARKETER COMPENSATION PROVIDES INSIGHTS ON TOP EARNERS
Global Study Reveals Key Factors Influencing Compensation Packages; CEO Reports and C-Level Relationships Matter Most, Digital Marketing Skills Add ValueMay 20, 2014
MARKETING LEADERS STILL NOT BUYING INTO PROCUREMENT POLICIES, SAYS CMO COUNCIL COVER STORY IN QUARTERLY DIGITAL MAGAZINE
Discussions With Marketing and Procurement Executives Reveal the Need for Greater Alignment and Better Understanding of Strategic Sourcing and Partner Performance MeasurementMar 26, 2014
CUSTOMER CONTENT SHARING CIRCLES STRONGLY IMPACT PRE-SALE VENDOR SELECTION, REPORTS NEW STUDY
Mar 20, 2014
ASIA-PACIFIC MARKETERS SEEK GREATER ROLE IN CUSTOMER EXPERIENCE; TIME FOR BUSINESS EXECUTION TO MATCH BRAND EXPECTATION
New CMO Council Study With SAP Maps Operational Gaps in Marketing Claims, Business Practices and Customer Experience; Asia-Pacific Companies Must Create More Customer-Committed CulturesMar 3, 2014
AUTO INDUSTRY FAILING TO TAP POWER OF SOCIAL MEDIA TO DELIVER ACTIONABLE SALES LEADS, SAYS REPORT BY CMO COUNCIL
CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel ActivitiesFeb 25, 2014
THE CMO COUNCIL AND DIGITAL + DIRECT MARKETING ASSOCIATION ASIA [D+D] JOIN FORCES IN ASIA-PACIFIC
Feb 21, 2014
CMO COUNCIL IDENTIFIES SECRETS TO CMO SUCCESS IN YEARLONG LEADERSHIP AUDIT
First-of-Its-Kind Self-Assessment Reveals the Most Successful CMOs Aspire to be CEOs, Highlights Key Factors Driving Career Success in Latest Issue of PeerSphereJan 22, 2014
BIG BUSINESS SEES BIG VALUE IN SMALL BUSINESS BUT STRUGGLES TO UNDERSTAND, SEGMENT AND ENGAGE WITH AMERICA'S $5 TRILLION SMB MARKET
New CMO Council Survey of Large Enterprise Marketers Reveals More Brand Spending on SMB Customers but Deficiencies in Data, Insights and Campaign EffectivenessNov 14, 2013
ENTERPRISES GET FAILING GRADES IN CMO COUNCIL SCORECARD OF CUSTOMER SALES INTELLIGENCE
New Marketer Survey Reveals Major Deficiencies in Real-Time Customer Information Provisioning; Automated Mining of Big Data Lacking in Most B2B OrganizationsOct 7, 2013
AMERICA'S INNOVATION SHOWCASE™ KICKS OFF IN SAN FRANCISCO ON OCTOBER 16
Michael Tchong’s Social Revolution and the CMO Council Partner on Inaugural Event to Celebrate and Inspire the Next Wave of Tech-driven InnovationsAug 27, 2013